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Diploma In Sales and Marketing

About the Program
The Advanced Diploma in Entrepreneurship and Business Management is a dynamic one-year program designed to equip aspiring entrepreneurs and business professionals with essential skills and knowledge to succeed in competitive markets. This comprehensive course covers core areas such as business strategy, financial management, marketing, innovation, and leadership. Through a blend of theoretical learning and practical application, students gain hands-on experience in developing business plans, managing resources, and navigating challenges in modern enterprises. The program emphasizes creativity, critical thinking, and adaptability, empowering graduates to launch and manage successful ventures or excel in managerial roles across diverse industries.
Modules
1. Introduction to Marketing & the Marketing Process
- Nature and Scope of Marketing
- The Marketing Environment
- The Marketing Mix
- Marketing Research and Information Systems
- Consumer & Organizational Buyer Behavior
- Segmentation, Targeting & Positioning
2. Developing the Marketing Mix Strategies
- Product Planning & Development
- Pricing & Place/Distribution
- Promotional Planning
3. Marketing Planning & Control and Digital Marketing
- Marketing Planning and Control
- Digital Marketing
Career Opportunities
• Sales Executive
• Marketing Executive
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales Manager
• Advertising Coordinator
• Customer Relationship Manager
• Product Manager Business Development Executive
This Course Includes
- Duration – 6 months
- Entry – January
- Location – Colombo
- Offered – Weekday & Weekend